Ridley bikes are developed in the heart of cycling: Belgium. Bike racing plays such a key role in Belgium’s heritage and culture. Just walk down any street in Belgium on a Sunday afternoon, peek into a random window and you’ll most likely see a bike race on the TV. Belgium is also host to many of the world’s most famous bike races such as Tour of Flanders and Liege-Bastogne-Liege. Every cycling enthusiast knows about the Tour of Flanders, with its cobblestones and steep, short climbs. A race with 25.000 turns and a whopping hundred times more spectators. We are a family that’s extremely passionate about bike racing, straight up to our CEO who grew up in the bike racing world. The development of a new bike is still done at our headquarters in Flanders. The most beautiful bikes are still painted and assembled every day in the same Belgian factory. We also send our pros and testers every month over Belgium’s worst cobblestones and steepest climbs. Small country roads, braking, accelerating, dodging potholes and full acceleration on that unexpected, perfect bit of asphalt. Rain, wind, cold and sometimes a bit of sun. There is no better testing environment than the roads of Belgium. Our Belgium.  Every Ride Counts